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Profile photo of a State Farm Agent named: Joy Morse

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State Farm® Insurance Agent Joy Morse

Joy Morse Insurance Agcy Inc

5727 US Hwy 98 S
Lakeland, FL 33812

Located 1.5 miles South of Publix at Highland City Town Center

Profile photo of a State Farm Agent named: Joy Morse

Would you like to create a personalized quote?

Office Info

Office Hours

9am - 5pm
After Hours by Appointment
Call us 24 hours a day!


5727 US Hwy 98 S
Lakeland, FL 33812


English, Spanish, Afrikaans

The Joy Morse State Farm Insurance Agency is proud to serve Lakeland, FL and the surrounding areas for all of your Personal & Business Insurance needs. We love our customers and treat them like family. The focus of our Agency is personal lines insurance & relocation's to the Polk County area. I want to be your Insurance Agent for Life! My Agency is in its 35th year of business & growing! I am a graduate of University of Houston, Clear Lake, Member of NAIFA, Alumni of Leadership Lakeland, Class XXXIII, Member of Bridge Local (formerly Lakeland Business Leaders), Member of the Lakeland Area Chamber of Commerce, and Member of American Business Women's Association. Our Agency has qualified for multiple State Farm Awards over the years including Ambassador Travel, State Farm Crystal Honor, and State Farm Chairman’s Circle. My team of licensed Insurance Professionals and I are here to help make Insurance & Financial Services easy to understand. We are here to protect you from everyday risks and make sure that your Insurance program doesn't have gaps that you are unaware of. Not only can we help with Car, Home, Life, Renters, Boat, Motorcycle, and Health Insurance, we are also able to assist Small Business owners with their Commercial Insurance, including Commercial & Business Auto Insurance. We want to de clutter your insurance paperwork & make your policies easy to understand! Give us a call today for a Personalized Price Plan Insurance Quote!

Insurance Products Offered

Auto, Homeowners, Condo, Renters, Personal Articles, Business, Life, Health, Pet

Other Products

Banking, Annuities, Home Loans

Our mission is to become your first choice for all of your insurance needs.. We focus on Auto Insurance, Home Insurance, Renters Insurance, and Life Insurance throughout the Lakeland, FL area including Polk County. When unfortunate incidents occur, we pledge to be there to assist you through the good & the bad. We are known for our outstanding customer service.
All of my team members are licensed in the State of Florida and are appointed with State Farm Insurance to do business. We consistently train to increase our skills and knowledge to better serve our State Farm customers. We have over 50 years of Insurance Experience. the Joy Morse team is Bilingual. (English/Spanish)
Edwin Soler Torres State Farm Agent Team Member

Edwin Soler Torres

Office Manager

Hello! My name is Edwin and I was born in Lakeland. I have worked with the Joy Morse Agency for over 11 years. I am great with technology and am bilingual. I enjoy working on cars and visiting friends and family with my spare time. Come visit us today!
Natalie Good State Farm Agent Team Member

Natalie Good

Insurance Account Representative

I began working for Joy Morse State Farm Office here in Lakeland, FL in 2022. I focus primarily on customer service. I enjoy spending time outside with family and friends. I also enjoy watching sports and movies.


Donna Bassett

Insurance Account Representative

I began working for Joy Morse State Farm office in Lakeland in 2020.  I enjoy helping our customers with their auto, homeowner, health, and life insurance needs.  One of my top priorities is providing excellent customer service and ensuring all our customers’ needs are met.   I have been married 28 yrs and have 3 grown children and 1 grandchild and currently live in Valrico, FL.  I enjoy spending time with family, traveling, volunteering, the beach and reading.  


Charity Newton

Insurance Account Representative

I have been a resident in Lakeland, FL since 2017. In January of 2023, I joined the Joy Morse Agency. I enjoy helping our State Farm customers with their insurance & financial service needs. In my free time, I enjoy camping and kayaking with my family, as well as taking our Jeep around the country!

Our Agency

  • We help customers with their insurance and financial services needs, including Auto Insurance, Home Insurance, Life Insurance, Retirement Planning, College Planning, Health Insurance, and Renters Insurance.
  • Additional languages spoken: Spanish

We are an established, growth-oriented agency with a team of highly motivated individuals.

Learn more about our agency and the career opportunities with us.
Available Positions
Please Note: This opportunity is about potential employment with an independent contractor agent who solicits applications for State Farm products and services, and does NOT result in employment with any of the State Farm Insurance Companies. The employment selection decision , terms and conditions of employment (such as compensation and benefits) are all determined solely by the independent contractor agent.