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State Farm® Insurance Agent

Joy Morse

Joy Morse Insurance Agcy Inc

5727 US Hwy 98 S
Lakeland, FL 33812

Located 1.5 miles South of Publix at Highland City Town Center

Profile photo of a State Farm Agent named: Joy Morse

Would you like to create a personalized quote?

Office Info

Office Hours

9am - 5pm
After Hours by Appointment
Call or text us 24 hours a day!


5727 US Hwy 98 S
Lakeland, FL 33812


English, Spanish, Afrikaans

The Joy Morse State Farm Insurance Agency is proud to serve Lakeland, FL and the surrounding areas for all of your Personal & Business Insurance needs. We love our customers and treat them like family. The focus of our Agency is personal lines insurance & relocation's to the Polk County area. I want to be your Insurance Agent for Life! My Agency is in its 36th year of business & growing! I am a graduate of University of Houston, Clear Lake, Member of NAIFA, Alumni of Leadership Lakeland, Class XXXIII, Member of the Lakeland Area Chamber of Commerce, and Member of American Business Women's Association. Our Agency has qualified for multiple State Farm Awards over the years including Ambassador Travel, and State Farm Crystal Honor. My team of licensed Insurance Professionals and I are here to help make Insurance & Financial Services easy to understand. We are here to protect you from everyday risks and make sure that your Insurance program doesn't have gaps that you are unaware of. Not only can we help with Car, Home, Life, Renters, Boat, Motorcycle, and Health Insurance, we are also able to assist Small Business owners with their Commercial Insurance, including Commercial & Business Auto Insurance. We want to de clutter your insurance paperwork & make your policies easy to understand! Give us a call today for a Personalized Price Plan Insurance Quote!

Insurance Products Offered

Auto, Homeowners, Condo, Renters, Personal Articles, Business, Life, Health, Pet

Other Products

Banking, Home Loans

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Our mission is to become your first choice for all of your insurance needs. Our focus is on Auto, Home, Renter's, Life, and Business Insurance. We are located in Lakeland, Florida. Our State Farm customers are located throughout Florida, with the majority being in Polk County. We offer a hometown atmosphere in a medium sized city. The Joy Morse Agency is known for our outstanding customer service, receiving the Best of the Best Award in Lakeland/Polk County for 2023 in the insurance category.
All of my team members are licensed in the State of Florida and are appointed with State Farm Insurance to do business. We consistently train to increase our skills and knowledge to better serve our State Farm customers. We have over 50 years of Insurance Experience. The Joy Morse team is Bilingual. (English/Spanish)
Charity Newton State Farm Agent Team Member

Charity Newton

Insurance Account Representative

With a background as diverse and dynamic as the landscapes she explores in her off-road adventures, Charity Newton is a valuable asset at the Joy Morse Agency. In her 9 months in the insurance industry, Charity helps our customers with Home insurance, Auto insurance, Life insurance, and Health insurance.

One of Charity's greatest joys in her role is empowering customers with knowledge about how to protect their assets effectively. She takes pride in informing customers through the intricacies of insurance, helping them have the coverage they need.

Beyond the office, Charity and her husband share a passion for off-roading in their 4 X 4, camping in the great outdoors, and navigating tranquil waters by kayak. Their love for adventure takes them all over the eastern United States, and they eagerly participate in numerous events throughout the year.

Charity's diverse experiences in life have shaped her into a multifaceted individual. In her past, she excelled as a competitive shooter, a corporate trainer, a certified self-defense instructor, and even a middle school math teacher. Her academic pursuits led her to attain a Master's degree in Education, adding depth to her knowledge in various areas.

When you work with Charity Newton, you're not only benefiting from her knowledge of insurance but also from her spirit of adventure and her dedication to empowering customers. Her ability to navigate complex terrains, whether on the trails or in the realm of insurance, makes her a standout member of the Joy Morse Agency team.

Edwin Soler Torres State Farm Agent Team Member

Edwin Soler Torres

Office Manager

With an impressive 11 years of experience in the insurance industry, Edwin Soler is a seasoned insurance professional at the Joy Morse Agency. Edwin's extensive knowledge and commitment to customer service set him apart in the field.

Edwin helps customers with a wide range of insurance products, including Home insurance, Auto insurance, Life insurance, Health insurance, and Business insurance. His dedication to finding the correct coverage options for customers has earned him a reputation for excellence.

What Edwin values most about his career is the opportunity to work with a fantastic team that shares his passion for helping others. At the Joy Morse Agency, he is surrounded by like-minded professionals who are committed to making a positive difference in the lives of their customers.


Lisa Domine

Insurance Account Representative

With her focus on Home, Auto, and Health Insurance, Lisa is a positive and friendly team member! Her favorite part of the job is helping customers have the right coverage for their unique needs. Lisa enjoys learning about the products we have to offer. Beyond work, Lisa and her husband enjoy exploring the coastal beauty of Florida!

Lianys Delgado Estupinan


Liany is a full time student at Polk State College, working on her degree in business. She is a great help to our team by answering calls, helping with marketing, and customer service questions. In her free time she enjoys her family and snuggling with her dog Sophia!
Natalie Good State Farm Agent Team Member

Natalie Good

Insurance Account Representative

With 5 years of experience in the insurance industry, Natalie Good is a valuable member of the Joy Morse Agency team, where she focuses on customer service. Her dedication to helping customers be well taken care of sets her apart in the field.

Natalie takes pride in assisting the office in providing top-notch service to customers. Her attention to detail and commitment to addressing customer needs make her an essential part of the agency's mission to deliver exceptional customer service.

Beyond her work, Natalie enjoys the thrill of exploring new places and discovering local breweries. Her adventurous spirit and love for travel translate into her ability to connect with people from diverse backgrounds.

Sports enthusiasts will find a kindred spirit in Natalie, as she's passionate about playing and watching football. With her allegiance to the her hometown teams, she adds a touch of team spirit to the agency.

When you work with Natalie Good, you benefit from her dedication to helping your insurance experience be smooth and satisfactory. Her friendly demeanor, commitment to service, and love for adventure make her a valuable asset to the Joy Morse Agency, and she's always ready to assist you with your insurance needs.